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The Mamas & Papas affiliate programme

Mamas & Papas create stylish products, to make parents' day-to-day routines that bit easier.

The Mamas & Papas website

Visit Mamas & Papas at

Why become a Mamas & Papas affiliate?

MAMAS & PAPAS AFFILIATE PROGRAMME

Welcome to the family!

WHO WE ARE:

Mamas & Papas started as a family business so if there is one thing we understand; it’s families.

Many of our in-house designers are parents, meaning real life experiences go into every design, creating stylish products to make parents’ day-to-day routines that bit easier. From starting out in 1981 we now have 35 stores across the UK & Ireland providing some of the most personal shopping experiences. Our online approach provides a full multichannel offering with a newly designed mobile optimised website.

We’re looking to work with like-minded partners that adhere to the same great quality that we do. By becoming part of our programme and promoting our brand through banner ads, text links, product feeds and content units you can earn a competitive commission rate.

WHAT MAKES MAMAS & PAPAS DIFFERENT?

  • Designed by parents for parents
  • The only baby brand with an on-site UK accredited Test Lab; our products are rigorously assessed for safety
  • 2 Year Manufacturing Guarantee on all products for added reassurance
  • Free standard delivery on everything£50 and over
  • Free 1 hour Click & Collect service
  • 30 day returns policy
  • Price match promise; if you find the product for less we’ll match the price
  • An affiliate newsletter with news, tips & all the latest offers

WHY JOIN MAMAS & PAPAS?

COMMISSION:

  • Providing competitive commission rates you can earn up to 3% on all approved sales, with strong on-site conversation and high AOV
  • There is opportunity to discuss increased commission rates for key partner sites
  • Opportunity to run exclusive activity with Mamas & Papas, subject to request

CREATIVE:

  • We supply ready to use creative banners
  • We also offer a range of creative assets, along with banners in both GIF and Flash which are available through the Affiliate Window interface
  • There is the ability for us to deliver bespoke creative, subject to request

FEED:

  • Multiple feed solutions to support individual publisher needs

COOKIES:

  • 30 day cookie period

SUPPORT:

  • We have a dedicated affiliate team on hand to answer any questions or provide you with anything you may need to run the programme

VOUCHER CODE AFFILIATES:

  • We are focusing on driving a brand and content rich programme and are therefore not accepting requests from voucher code affiliates

CASHBACK

  • Cashback will be declined when voucher codes are used in conjuction with cashback

PPC ACTIVITY:

  • Affiliates are required to not bid on our brand terms, or misspellings, on all search engines or such services. These terms include, but are not limited to:
    • “Mamas & Papas”
    • “Mamas and Papas”
    • “Mamas&Papas”

Please refer to our full T&C’s for more help and guidance on our PPC rules.

TERMS AND CONDITIONS

  • For full programme terms and conditions please visit the program terms page on our profile.

Commission

Sale approval EPC Conversion rate
100.00% £0.24 5.34%