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The Firebox affiliate programme

Homeware, lifestyle & gift shop for people who have an imagination.

The Firebox website

Visit Firebox at

Why become a Firebox affiliate?

What is

Wouldn't life be a little dull without a few weird and wonderful things to play with along the way? After all, getting old is inevitable, but growing up is optional.

That's why Firebox scours the world, looking for the very latest gadgets, toys, games and other cool stuff. We search high and low for gifts with a twist. Products that are inspirational, quirky, bizarre and downright fun.

We're very selective though - so only the most original, exciting and unique gifts get picked.

From Las Vegas to Los Alamos, Tokyo to Tashkent, we scour the world looking for the 'next big thing', then make it available through our award-winning website and mail order catalogue.

You'll find products at Firebox long before they make it to the mass market. It is our mission to always be first with the latest hot stuff.

We've got a gift finder feature, super fast delivery options and a giftwrap service to make buying gifts even easier. Our growing range of about 3000 products really does include something for everyone, and we only stock high quality products.

Our programme is a well-established and supported scheme offering competitive commission and an industry-leading conversion rate. Firebox is a fun and exciting company to work with and treats its affiliates as valued partners.

How did all this happen? began life in early 1998 as, an internet retailer founded by university friends Michael Smith and Tom Boardman. Operating out of Cardiff, the company saw rapid initial growth due to the huge success of Michael and Tom's (since much-imitated) invention, the Shot Glass Chess Set. In the Summer of 1999 the company moved to London and relaunched as In 2002 the company opened its first combined Head Office and Distribution Centre located in South London. The Head Office moved in 2011 to join other like minded online types in Shoreditch with a new office in The Tea Building.

Initially a "pure-play" Internet only business, Firebox has successfully moved in to the Mail Order, Corporate and Wholesale/Trade sectors.

Along the way we have grown rapidly from the initial partnership of the two founders to a core team of over 40 staff. In 2008 the business generated revenues of over £11m and first hit profitability a couple of years after launch in 2002.

In fact, our growth has been so spectacular that in late 2004 Firebox was listed by the Sunday Times Fast Track 100 as the 13th fastest growing privately owned business in the UK.

Firebox on TV

A BBC film crew tracked the early days of the's history in a documentary broadcast in July, 2000. Click here to watch!


Sale approval EPC Conversion rate
94.09% £0.10 2.27%