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The affiliate programme

ELITESINGLES is the latest brand of Affinitas GmbH, catering specifically to the UK and Irish markets. Their sister brand eDarling is one of Europe's leading and most widely known online matchmakers.

The website

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Why become an affiliate?

Affinitas GmbH is currently active in over 20 countries, each with their own local brand and service. Catering specifically to the UK and Irish markets, our newest brand ELITESINGLES and its sister brand eDarling are two of Europe’s leading and most widely known online matchmakers.

Thanks to our scientifically based personality test and commitment to helping university-educated professionals find serious relationships, ELITESINGLES sets itself apart from the rest.

Our affiliates profit from our recognizable brand name, high turnover and our ability to charge a higher price for our premium product.

Our standard commission rate for a completed personality test is £5. The cookie length is 30 days.

Our typical customer is:

  • Single
  • 30 years +
  • High income earner /Career professional

Our Affiliates:

If your company has experience working through the following channels, we would consider it to be a major advantage in attracting the correct target group:

  • Dating comparison websites
  • Dating websites, offering an additional premium service
  • Chat websites
  • Banner networks
  • Communities
  • E-Mail Publishers (Attention: No Paid mailer)
  • Coupon Websites (Attention: Agreement necessary)
  • Cashback-Websites (Attention: Agreement necessary)

Facts & Figures:

Our high season is during the summer months as well as the run up to Christmas and the months following the New Year. Searching for a partner is a time consuming activity which most customers only attend to in their spare time. The volume of searches for a partner increases significantly in the evening and during the weekends.

At Christmas most singles become more aware of their loneliness and try to change this situation immediately or incorporate it as a New Year’s resolution in January and February.

To increase the awareness of our new brand amongst potential customers we are currently running marketing campaigns across TV networks and multiple internet channels.

Our company:

Affinitas GmbH was founded in November 2008 with the goal of changing the way online matchmaking operated. The Samwer brothers invested in our company and with their experience brought from projects such as alando (present: ebay Germany), Jamba, Citydeal (present: Groupon) and Zalando. The company grew rapidly and expanded into new markets. During this time one of the leading U.S. matchmaking services, eHarmony also became an investor.

Within a short time eDarling has become one of the leading matchmaking websites in Germany. The service is active in over 20 countries. In Berlin there are currently 300+ employees working on strengthening and expanding Affinitas’s market position.


Sale approval EPC Conversion rate
96.93% £0.18 4.84%