Affiliate Fundamentals

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The Bestseller UK affiliate programme

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Why become a Bestseller UK affiliate?

BESTSELLER.com loves to get in touch with publishers who’re able to write a review about their products, or are willing to set up a close collaboration. Publishers are encouraged to send a ticket (in English).

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. They provide fast affordable fashion for women, men, teenagers and children. Their products are available online, in branded chain stores, in multibrand and department stores.

Brands 
Products are marketed and sold under the following brands: ADPT, FIRST AND I, JACK & JONES, JUNAROSE, JAQUELINE DE YONG, LITTLE PIECES, LP BOYS, MAMALICIOUS, MINIMIZE, NAME IT, NAME IT LIMITED, NOISY MAY, OBJECT COLLECTORS ITEM, ONLY, ONLY PLAY, ONLY & SONS, OUTFITTERS NATION, PIECES, PRODUKT, SELECTED, VERO MODA, VILA CLOTHES, Y.A.S and Y.A.S SPORT

Markets 
They market their products in 70 markets across most of Europe, the Middle East, Canada, India and globally via e-commerce. With more than 3,000 branded chain stores across 38 markets worldwide and their products sold in approx. 15,000 multi-brand and department stores.

Suppliers and corporate sustainability 
BESTSELLER has no ownership interests in the production chain but cooperates with selected suppliers primarily in China, India, Bangladesh, Turkey and Italy. They work with around 300 manufactures of garments and accessories. With their Code of Conduct, BESTSELLER works to ensure a sustainable approach in the cooperation with the suppliers.

Development work
In 1995, BESTSELLER FUND was established as an independent charitable organisation. The fund does humanitarian work and supports various cultural initiatives in Denmark and abroad. With development projects in China, India and Africa, BESTSELLER FUND works to secure a sustainable and socially equitable economic development in poor areas while at the same time preserving local cultural heritage. 

Ownership
BESTSELLER is 100% owned by the Holch Povlsen family with Anders Holch Povlsen as CEO. BESTSELLER Fashion Group China is an independent BESTSELLER company owned by the Holch Povlsen family and two Danish business partners in China. BESTSELLER Fashion Group China designs its own collections for more than 6,300 stores in China.